Bringing order to a sales team that was drowning in spreadsheets
CRM & Order Management
The problem
A growing plastics and packaging manufacturer had five sales staff generating orders simultaneously — but with no shared system. Quotations were written manually, copied from spreadsheets, and sent via personal WhatsApp numbers. Customer-specific pricing for over 1,000 SKUs was impossible to track consistently. Errors were routine. Management had no visibility into what each salesperson was doing.
The solution
Brix CRM was deployed across the sales team. All staff now log in to a single platform. Customer-specific item lists and pricing are configured per account — no more spreadsheet lookups. Quotations and Proforma Invoices are generated in one click and sent directly from the CRM. Admins see every order and every pipeline stage in real time.
Results
- Order generation time cut from 30+ minutes to under 5
- Zero pricing errors on customer-specific items
- Sales team now manages 1,000+ SKUs from a single screen
- Management has full real-time visibility into all orders




